We’ve been thinking more and more about whether it would be a good idea to create a mobile optimized version of MyBandTheme. As you probably know, more and more people are browsing the net from their smartphones. This has some implications on both the design and content of websites due the the small screen, slower processor, and slower bandwidth of smartphones.
The way people browse the web from their smartphones is also important. When browsing on cell phones, most people are looking for something very specific, like an address, phone number, or a very specific piece of information. Mobile optimization of standard information oriented sites is a no brainer.
But with bands and artist websites, the design of the site communicates the image of the band. The full image of a band cannot be conveyed on mobile optimized versions of sites on smartphones.
We would like to ask your opinion on the subject, so please
read this post carefully, leave a comment and vote on the poll.
Smartphone display of MyBandTheme
To get an understanding of what we are talking about exactly, check out the images below. On the first image, you can see how MyBandTheme powered sites appear on cell phone at present, and the 2nd and 3rd images depict how a mobile optimized version might appear (naturally the logo would the your band’s logo , not the theme logo ).
Full site render
As you can see on the image below, presently MyBandTheme sites are displayed on mobile devices exactly the same as on PCs. All elements of the sites work, since we don’t use any Flash in the theme.
Mobile optimized render
These are just sample mobile mockups to give you an idea of what a mobile optimized version of your site would look like. Notice that with the exception of the logo, all design elements are stripped to optimize for the small screen, smaller processor, and smaller bandwidth of mobile devices. You can see how the full site version is more graphic, and the mobile version is more phone app-ish.
Pros and cons of both worlds
+ Best communication of image
+ Most large bands don’t have mobile optimized versions
- Slower load times – around 11 sec at present on a 3G Samsung Galaxy (Android) and 3G iPhone (iOs)
+ Fast loading time
- Less communication of image
Where does the music industry stand?
While some artists have created mobile optimized versions of their websites (here is a list), it is still not the norm. Most of the biggest bands and artists do not have a mobile optimized site.
I’m not sure whether this is due the management teams not dealing with this subject, or a concrete decision not to create a mobile optimized version. Does anyone know the marketing guy for Metallica so we can ask?
What do you think?
Please leave your opinion on the subject below, and vote on the poll on the right.
Just to make it more dramatic, know that your opinion counts, and will shape the next phase of the development of MyBandTheme.